{"id":890,"date":"2012-07-30T14:00:00","date_gmt":"2012-07-30T14:00:00","guid":{"rendered":"http:\/\/gingiber.com\/revealing-the-new-gingiber-logo-2\/"},"modified":"2012-07-30T14:00:00","modified_gmt":"2012-07-30T14:00:00","slug":"revealing-the-new-gingiber-logo-2","status":"publish","type":"post","link":"https:\/\/blog.gingiber.com\/?p=890","title":{"rendered":"Revealing the New Gingiber Logo!"},"content":{"rendered":"<div><a href=\"http:\/\/1.bp.blogspot.com\/-5o5hZQdcXto\/UBaK7bOXicI\/AAAAAAAAEdI\/p5S35PgF9Qs\/s1600\/GingiberLogo.jpg\" imageanchor=\"1\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"400\" src=\"http:\/\/1.bp.blogspot.com\/-5o5hZQdcXto\/UBaK7bOXicI\/AAAAAAAAEdI\/p5S35PgF9Qs\/s400\/GingiberLogo.jpg\" width=\"375\"><\/a><\/div>\n<div>Check out our brand new (fabulous) logo for <a href=\"http:\/\/www.gingiber.com\/\">Gingiber<\/a>! Designed by the amazingly talented <a href=\"http:\/\/www.funnel.tv\/\">Eric Kass of Funnel<\/a>\u00a0(you need to follow him on <a href=\"http:\/\/pinterest.com\/funnel_erickass\/\">Pinterest<\/a>, too!)\u00a0I&#8217;ve been working with Eric for the past 3 months to find the perfect direction for Gingiber.\u00a0<\/div>\n<div><\/div>\n<div>At first I really struggled with what I wanted our new identity to look like. I didn&#8217;t want to use an animal that would pigeon hole future growth for Gingiber. Also, I wanted to move away from the &#8220;nursery decor&#8221; focus of the business, because I know there are lots of people who are fans of Gingiber who do not have kids!\u00a0<\/div>\n<div><\/div>\n<div>My husband and I had a 4 hour long &#8220;brainstorming session&#8221; to create the perfect tagline for the business. At the end of that night, the only thing we knew for sure was that the wanted to use the word &#8220;zest&#8221;. After a full night of sleep, I woke up and it hit me: &#8220;Zest for Your Nest&#8221;. It wrapped up what Gingiber is in a perfectly cute (and quirky) nutshell.<\/div>\n<div><\/div>\n<div>Eric went from there and came up with this dynamic nest icon. It has a retro vibe to it, uses a lot of the same textures that I implement in my own illustrations, and looks fantastic all by itself! I chose the colors, but they can be adapted over time as the business grows.<\/div>\n<div><\/div>\n<div>I am so excited for the future of <a href=\"http:\/\/www.gingiber.com\/\">Gingiber<\/a>! Now that we have a great new logo that will last us YEARS, I am eagerly planning a real website for customers and retailers to visit. I am having cloth tags made with the new icon that will be sewn into all future merchandise (so excited about this!).<\/div>\n<div><\/div>\n<div><i>Thanks so much, Eric, for working with me and putting up with my indecisiveness \ud83d\ude42 Somehow you gave me exactly what I was wanting! Hats off to you.<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><b>BTW: The <a href=\"http:\/\/www.gingiber.com\/\">Gingiber<\/a> shop update is LIVE! Hop on over and check out all of the new goodies \ud83d\ude42<\/b><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Check out our brand new (fabulous) logo for Gingiber! Designed by the amazingly talented Eric Kass of Funnel\u00a0(you need to follow him on Pinterest, too!)\u00a0I&#8217;ve been working with Eric for the past 3 months to find the perfect direction for Gingiber.\u00a0 At first I really struggled with what I wanted our new identity to look [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-890","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.gingiber.com\/index.php?rest_route=\/wp\/v2\/posts\/890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gingiber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gingiber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gingiber.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gingiber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=890"}],"version-history":[{"count":0,"href":"https:\/\/blog.gingiber.com\/index.php?rest_route=\/wp\/v2\/posts\/890\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gingiber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gingiber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gingiber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}